Why Do You Need Social Media?
especially if you already have a website
Why utilize social media?
- Engage with various demographics that local, print-based media may miss
- Build a brand though dynamic, up to the second content to increase dwell time on static websites
- Provide readily integrable interface across platforms to provide a seamless brand image
Why have a social media plan?
- Focus content to target potential clients/customers
- Eliminate missed opportunities for promotion
- Improve regularity of new content
- Promote seamless branding of online presence
- Increase likelihood of viral responses
- Engage with clients/customers to build loyalty
What kind of content should be generated?
- Events
- Internal News
- External News
- Re-posts
- Pictures / Video
- Business Specific Info: Targeted Fund-raising, Scholarship Information, Publications, Historical Information, etc.
Who should manage the online presence?
Creative Content Managing Editor—- oversees web designer/coder
- oversees creative design/graphic design branding
- oversees special digital advertizing campaigns
- creates content
- coordinates information sources
- maintains a seamless brand between website and various, targeted social media sites
Cranberryjade Services offers personalized social media marketing plans for small businesses, artists, and individuals as well as creative content management with basic or comprehensive maintenance.
To print this page, click here. To find out more about what is included in a social media marketing plan, click here.
Schedule a consultation today! Call 301-328-4110 or email tatsantos@cranberryjade.com.
